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La Lata is a project by Álvaro de la Viña and Ana González, the husband-and-wife team behind Selections de la Viña. Drawing inspiration from their Sevillian roots and the Feria de Abril, they craft canned beverages that capture the essence of Spanish culture. Their offerings, such as the Rebujito and Vermujito, are made using certified organic ingredients without concentrates, added sugars, or artificial flavors.